On the weekend of the mirror reported in the print edition of alleged irregularities in the management of customer Permiere. I cited at my own time :
The men of Rupert Murdoch, have become well dug towards the sediment as a "paying" customers registered while allegedly found that, of nearly 4 million subscribers around 1 million nominal members. This should be either customers whose subscription expired this year, or just a "flex" card have.
Premiere has denied the facts and the statement that it could ever give inactive members. All customers, Premiere, were paying customers. Just to be on Tuesday calculated by Juergen Mueller to separate, which happens to be "... held various management positions in sales and marketing for Premiere ..." was. Among other things, for the Flex client. And now comes the next Hammer - CEO Michael Börnicke resigns from his post with immediate effect.
The message from Premiere is very surprising. For one can not simply dismantled times as short term Executive Chef, who has a few weeks ago announced a long-term growth plan. On the other hand, it was always said that the News Corp. waiting with an exchange of Börnicke would be to award, the Bundesliga rights-over. They wanted over the DFL does not convey the impression that there would be unrest in Premiere, Boernicke also had some experience in the bidding process indeed.
In recent months, appeared from time to time in reports, which pointed out that the News Corp. Since May, the most shares in Premiere keeps looking into the books have gone bad. Further details were never heard, but the impression was conveyed that not everything seems to be what constitutes the premiere. Especially when it comes to accounting. The message seems to be with the customer data fit well into the picture.
Even more clearly is that, if the successor of Börnicke watching Mark Williams. He is not only an old hand in the pay-TV business, but also the CFO (Chief Financial Officer) of the total NewsCorp. and reports directly to James Murdoch, son of Rupert Murdoch, who leads the European business of his father. Williams, from 1996 to 2000, the CFO of the Australian pay-TV provider FOXTEL and since 2003 he was at Sky Italia also responsible for the finances. This is such a high-ranking man in the premiere center is now, in my opinion points to two things: First, Murdoch is the matter very seriously with Premiere, on the other hand, the problems in German pay-TV channels to be so great that someone out need a lot of Erfahung has in building such stations.
What does this mean for the premiere and customers? In the short term nothing. Who expected that occur within a few weeks, the NASCAR or other things in Premiere, should the quickly forgotten. For only Williams is set by and by his associates in key positions, which will take some time. On the other hand, I assume that they will restructure the entire station, after getting the Bundesliga rights. I suspect that will remain at the premiere program no stone unturned, which can also lead to a reduction in staff.
The appointment of Williams also points out that the News Corp. the decision taken to build the store from scratch, even if it means having to take first place money in hand. I assume that in the next two years, greatly expanded, especially the sports section, which also lead to, can increase the subscription price will be. Because compared with Sky UK and Sky Italia in Germany you pay significantly less.
There is at least since the adjusted hope tonight that the miserable condition of the premiere customer service, and parts of the program in the future will come to an end. Quite without increasing the prices, is it will not happen.
No related posts.
Honestly, higher prices can not afford the shop. Not even the current list prices are realistic in any way.
Sure you have someone better times now with international experience, but that's not the German television market is not easy and the chances for a pay-TV providers such as Premiere.
Maybe even in the medium improves the external representation. Perhaps we can even hope to extend the NBA or IRL-contracts. But ultimately, Mr. Williams is not Bespassung German pay-TV customers have abdeligiert, but to the store to get on their feet financially.
But it have been very different veruscht unsuccessfully ...
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PS: NewsCorp. does not hold the majority shares, but only ~ 25%, thus a blocking minority and there by the low attendance of shareholders at the AGM a de facto majority.
One must also remember that the possibilities of pay TV in Germany are limited. Nowhere else can you get almost everything presented in the free TV without paying for an extra need. As long as the pay TV is a non-exclusive, one can not justify higher prices or set up a successful model! But our country is focused too much on free TV.
Before Premiere took a step forward, they went back three. Should it now be the end? Hopefully!
Well premiere stop. I knew why I invite because of three years away from me! also may also premiere nascar (which is anyway not come so quickly to premiere) etc pick next year. I'm out ... no more pleasure to Pay! they should all remain perched on their contracts!
good night premiere! :)
Don, you please do not fall on the "Sky is expensive" clean, please! Sky UK (full) costs no more than € HD exactly 3 Premiere 4 Combination / Football + Star (including everything except HD).
Of course ISTS difficult to compare the two packages but it is seen that a "complete" customer actually pays so little anymore, even with HD sinds only 5 € more than Premiere HD.
The 3 or 5 € it would be worth me immediately since you get more content deutlichst (albeit sometimes with UBW in the UK, as in It is not I know).
My Italian is not the best but Sky Italia certainly seems to be really more expensive than Sky UK and Premiere.
I think Murdoch's people will not be so stupid and to demand astronomical prices, first you have to establish lost trust, by the way can all the retriever / prepaid / Flex abolish cheap subscriptions and of course the new Abozahlen as anyway renegotiate expensive Rights .
I hope you get through the synergy of Sky will offer much more than before. It can really only go up for us viewers, Premiere can not be worse.
@ Couch Racer: I'm coming there to something else. The Premiere Package 4 (without HD) costs 44 €. The complete package of 6 with the equivalent of 59 euros Sky. That, however, also say that Sky offers more for your money. I expect long term with an increase to 50 to 55 € at Premiere. But that also only in one to two years.
@ Jackknife: The Free TV is a problem in Germany is not to be underestimated. There is only one version of how to circumvent: buy exclusive rights. The league anyway, but other sports rights. The F1 will never disappear completely in the pay TV because the manufacturers have what it. Other premium sports do not exist, except as quickly Premiere buys U.S. sports rights. NASCAR, NBA and NHL would probably have to immediately. I think NFL again until 2010.
You just let out star Don ;) I reckon with pure when I say "complete" and even then you have far fewer channels.
Ah ok. Well, if you want to be fair, miteinrechnen you that as a cable customer. I paid 12 euros or something so well in Germany Cable. Then it is true with the 55 €.
On the other hand ... at Sky there is no longer everything. Premier League has moved partly from EU antitrust legal reasons to Setanta, the FA Cup and European leagues have been well. PGA Tour is here as well as the BTCC. That's just the downside, if there are two providers.
The man's name is still not Börnicke and Brönicke! ;)
Hups, mixed up in the hustle and bustle. Funny, I've never prescribed Kofler leg :)