This is a long text, which is partly a detective story. The short version: If NASCAR would have shown respect to premiere cooperative (for example, by presenting a multi-year contract), then the sender would have struck any. On the other hand would also debut this year with no problems to get the live rights, one would expect long-term. It is not even according to my information so that the live broadcasts would be a financial grant for Premiere. The decision against the live broadcast reportedly fell solely on the ground, because it is on the board of conviction that one can generate with the live broadcasts no longer subscriptions, as they already have anyway, because the market for NASCAR fans , the set is a Premiere extra subscription for the series, was grazed in 2007 to a large extent. Without long-term contract is not worth the cause.
But there will be more successful, so this long text. If this is too complicated can scroll down to the epilogue, there is then what you can do as fans yet.
I have emailed the last few weeks, much research and phone calls since I've been trying to understand where the problems really are in negotiations with NASCAR debut. The further I advanced, the more they were tight-lipped. On the one hand, there were people who were willing to shed more light on things to bring, on the other side was not willing to give me the a) in writing and they insisted on not being named. This is about a complex conglomeration consisting of money, accounting, sponsors, TV rights and vanities. I protect my sources, they are not mentioned. Do you like the following, or not, but many more can be found on the net and you have to put together just right. My sources for this were the ESPN forum, the digitalspy forum that stock car forum news, forums and NASN different sources in Germany, with ESPN and NASCAR. For whom the matter is history, which can jump directly to Section III, from there it goes to the negotiations this year.
I.
Making its debut in late 2005, the Bundesliga rights and lost it the year it became apparent that Unitymedia was not bluffing, they sought desperately for alternatives. After the football clear the Formula One ranks second among viewers with premiere, so the idea was obvious that they wanted to work yourself up to the motor sports broadcaster in Germany. Behind the idea was also the editor of Premiere Motorsports, which is not involved in the actual negotiations. In January 2006, it transpired that Premiere tinkering under the leadership of former F1 presenter Wolfgang Rother on a concept for a pure motor sports channel. In parallel, we also negotiations with NASCAR. The aim was analogous to Formula One, to sign a long-term contract with NASCAR. The estimates vary between three and five years since. When NASCAR came to love in this request, not because we should have done in Europe with € sports not so good experiences. In any case, got premiere only a one-year contract (Inset:. Allegedly had € sports a long-term contract completed in the 90's, who also said that one of the races shows them was but gradually moved away because of poor rates For that I have. But no confirmation from a second source) was obtained. matured within the same time the NASCAR's expansion plans. It was clear that they had reached the peak at the audience, the question now was how one could hold the odds, at least. Since 2002 they tried again and again to get another driver in the NASCAR series popular. After Christian Fittippaldi but failed even grandiose, abandoned and most of the NASCAR drivers seater to further experiments. Yet in 2006 a bomb exploded as a message that would go Juan Pablo Montoya to NASCAR. That was a name that was known around the world and with which one could suddenly get all Formula One fans.
Premiere tried again in late 2006, the rights extend to several years, but again was reluctant to NASCAR. One hand because of money, partly because of the partners, especially in Europe, ESPN bought NASN and they wanted to hold this back free. Premiere was therefore only reflect a one-year contract.
II
The 2007 season was not good for NASCAR. The CoT, the dominance of the Hendrick teams, the departure of many old drivers and some other odds and brought bad empty ranks at the track. The fans clearly voiced their displeasure with the policies of the late NASCAR and the NASCAR season, said Chief Brain France, that one must listen to the fans and the revision and extension of the NASCAR policy is terminated. NASCAR is an American sports - period. As was already clear that NASCAR once wanted to make sure that you own the market does not lose control.
III.
As far as the history. What happens in winter? First of all, to clarify what the situation is the exclusive television rights management. I made the mistake because of the statement by ESPN that they have the worldwide marketing rights to NASCAR, to believe premiere in talks with ESPN. Which is not so. The exclusive broadcast rights for a country are always negotiating with NASCAR and its Vice-President here by Robbie Weiss. ESPN can exploit the rights, if no buyer is exclusive. That is still the same importance.
At the last race in Miami was also a delegation of local premiere. It was a good mood and made recordings with, among others, Jacques Villeneuve, who says in the now infamous trailer the phrase "See you in 2008 on Premiere" at the camera. It was before the race, a loose agreement between Premiere and Robbie Weiss. But the left is from the German delegation, and not even look at the time it became apparent that there was something goes wrong. But it was still in relatively good spirits premiere.
My sources at the NASCAR say that you made debut a "reasonable" offer to "slightly higher" rates. But again it was only a one-year contract. In premiere it was anyway a little miffed that NASCAR had not come to the station, but the station had to go to NASCAR. From that moment on the upper floors, which are responsible for spending money, a change in thinking. The entire motor sports department, up to the highest offices, it is clear that it holds with the NASCAR one pound in hand, RTL, as then, when they acquired the F1 rights for a pittance. Villeneuve and Montoya are two big names that are well known in Europe, and the ratings of the race last year rose to more. I have called two different numbers between 80,000 and well over 100,000 move. It is probably only a matter of time before boarding to other ex-Formula One stars of NASCAR. David Coulthard was just one of many who has expressed his interest open. But there are just two different pair of shoes, hoping to turn that interest continues to rise, on the other hand, is actually the number of subscribers to increase by NASCAR.
In early January was marked from within Premiere well that top management would say to a contract extension, "no." There are different statements on the reasons. A source says that it should have been the cost, the premiere would be held by an extension. Other sources say that you've done exactly what they had pulled even in the NFL already successful. So one should have only looked at the Abozahlen, then one has seen the market research and found that they had the most infamous part of the subscribers already on board, who had completed only because of a long-time NASCAR contract. The bill should have been: "With slightly increased cost, we will not have more income. If we shoot the NASCAR, we may lose 30% of subscribers, and that too only in 12 to 18 months, for so long, most subscription contracts are still ongoing ". This process is reportedly has already applied for the NFL, but they made the mistake here, to completely remove the series from the program, which brought some subscribers a special right. So they decided to negotiate, according to my sources, with the NASCAR only to the rights of the recording. When this was announced, there were probably a lot of discussion internally at Premiere. The motor sports desk tried every argument to persuade the upper floors to remain with the live coverage of NASCAR. There was the idea to broadcast the Sprint Cup live only on "Premiere Direkt", but this should not be rewarded financially for calculation of Premiere.
The NASCAR thing was the matter now. Whether premiere would now be transferred or not, there is hardly anyone was interested. For the one was in talks with Sky Sports, which is provided in delicate, because even in the UK is a direct competitor to NASN / ESPN is where NASCAR has been sent. But Murdoch was shoveling so much money on the table, was that the NASCAR bad saying "no". With the premiere went on one, but the negotiations moved in the length. After the deal with Sky in the bag, was pleased to be in the United States through more revenues and wanted Premiere to cancel even when someone noticed in the legal department, that the emanations from Premiere (and AB Moteurs) simply could not do without. The reason for sponsors such as Dupont, who sit in Belgium, or even Coca-Cola have very much interest in disclosure of the series in Germany and also had one of the sponsors probably "live" broadcasts in these countries contractually guaranteed. Premiere would only get records, that would have any legal consequences that would be one thing above all: expensive.
So surprised to premiere suddenly allegedly with the following requirement: "Either you, the Daytona 500 shows live, or you get no records." Because obviously stands in the contracts with the sponsors for the broadcasts in Europe are not as many live broadcasts there must be. As it stands, AB Moteurs is in the same situation. This is the reason why the premiere Daytona 500 shows at all, because it makes no sense at all the stations. On the contrary, most NASCAR fans are due to the iron silence on the part premiere even know yet that it no longer transmits the NASCAR completely live. The real trouble is probably after the Daytona 500 if you have hooked the fans with a live broadcast and then just bring records. But without the Daytona 500, there were no rights for the records, and without them, would premiere the problem that it has applied to a few days ago with NASCAR on its own side, the subscriptions. This could have led to a special right for some subscribers, as we all know since the league and the NFL.
The fault is therefore a little spread. If NASCAR would have shown respect to premiere cooperative (for example, by presenting a multi-year contract), then the sender would have struck any. On the other hand would also debut this year with no problems to get the live rights, one would expect long-term. It is not even according to my information so that the live broadcasts would be a financial grant for Premiere. The decision against the live coverage was solely for the reason, because it is the belief that you can generate with the live broadcasts no longer subscriptions, as they already have anyway, because the market for NASCAR fans who Extra set a Premiere subscription for the series would be, was grazed in 2007 to a large extent.
Had a long-term contract with NASCAR, one could also Marketingmßig more go on the offensive and also include sponsorship deals. But for a year?
IV
Leaked in mid-January to take that Premiere is no longer the live rights would have been completely surprised, especially a station: NASN Europe. With NASN it was realized that they would probably lose the UK rights to Sky, but no one had thought of Europe, because they determine it was assumed that Premiere would keep the rights in 2008. Why had no one tried to NASN at the Sprint Cup rights. The problem of the transmitter is that it simultaneously in 37 European countries and individual countries emanates feeds not be rewarded. Suddenly they saw a chance but because if Premiere would give up the rights for Germany would voluntarily to look "just" that one rauskickt AB Moteurs and simultaneously make sure that somewhere in Europe is not another sender holds the rights to NASCAR. And that's what you do now by NASN. It was two weeks ago from my contact at ESPN in the U.S. that NASN Europe would point to no case, the Sprint Cup, he now says: "No comment".
It is clear that we would like to have the rights. NASN / ESPN obviously just trying to move to NASCAR in the direction that it enters into any new contracts in Europe, this is probably the reason why AB Moteurs is probably getting the same deal that has the premiere. Live Daytona 500, the rest only canned. NASN is working well at present intensively in the background in our power to get Sprint Cup rights for Europe. After discontinuation of Premiere in Germany would be the deal for the NASCAR advantage. Firstly, we would actually cover the whole of Europe, which would reassure the sponsors of NASCAR, the other one would do a little favor for ESPN after having jostled in the allocation of rights in the UK at least. Whether and when NASN could show the Cup live is unclear, but it has probably already thought about how to fill the cup into the program. It is said that a second channel of NASN is not a problem. Since there are many indications on ESPN Classic, but it is quite conceivable that even a NASN / ESPN on 2. Anyway, it should not fail them. Is complicated but the situation just before obscure the fact that NASCAR itself its activities in the assignment of rights in the television network in the world as new sets up. . Probably wants to take the NASCAR Sprint Cup broadcast of the network into their own hands.
Epilogue:
In the whole game the audience in Germany, Switzerland, Austria and France are only times the losers. NASCAR is interested in them only in passing, because you have decided to only make once again the U.S. audience in the foreground. But the final decision on TV rights is not over yet. Self premiere negotiated further alleged, as the Protests are not one's own editorial board and the audience remained without a hearing.
When Premiere is mighty wrong decision after the house blessing. The discussion about the fact that it has been a powerful instrument in the hand, with that in the future, perhaps even the odds of Formula One could have reached that run well on pretty loudly.
And what can we do?
Mail, email, mail and email again. In the first place to premiere. Have become more cautious when it comes to the audience. As the NBA should disappear from the program, only the protest of the audience has led to a rethink. Ulich with any mail at first, particularly in the motor sports department, or Lord, increase the chance that maybe what happened before. Share on not only the customer hotline, which does nothing. By mail to the editors supported the position of those responsible. But also mailed to NASCAR. You complain about the fact that the series in Germany can no longer see. This mailed to the sponsors. Coca-Cola, Pepsi, DuPont, Subway, McDonalds Jack Daniel's - everything is somehow traveling internationally. American companies are markedly more sensitive to protests as a German company. I place on the weekend for a form mail in here, in which you simply just have to use his name. (If someone creates formerly please post in the comments, I just do not come quickly to) Here there is an English-mail form
Thanks to Reality Check! Below you will also find a form mail to premiere.
It is still not totally over - yet there is the possibility to do something. We would all be happy if we can continue to look at the NASCAR debut with Jacques Schulz, instead of tap anywhere on the network streams have pixelated.
Thank you to all the people who have slipped me in the last days information. Without this information, some things would have remained in the dark.
I put this text under an attribution license. That means you can put him completely in all forums and websites spread to all, which you can find. It would be nice if you called me as a writer and maybe link to this page.
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